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    Education

    July 2008 Archives

    By Liz Minthorne, Director, Professional Development

    So what does this have to do with Professional Development? Please read on...

    Recently, DAAR CEO, Jeanette Newton, has included the phrase "Carpe Diem" or "Seize the Day" on her e-mail signature. Not unlike the phrase "When the going gets tough, the tough get going" (or shopping), as REALTORS®, let's look at where we are and where we're going with our profession, so we can seize the day. Roberta Ross, national speaker and REALTOR® recently posted a blog on "Activerain" that I think is relevant to what we're facing  - her motto is "When the going gets tough, the tough dig deeper." We have to "dig deeper" if we're going to move forward, overcome the tough market and then be perceived by consumers as seasoned real estate professionals. We have to seize the day.

    Here's three main points from Roberta that I'll address from a professional development, educational perspective:

    VAR's Code is Good Business campaign makes it easier to understand NAR's Code of Ethics and demonstrates how adhering to the Code helps REALTORS® earn the trust of their colleagues and clients. Not to mention make more money. Now, all 17 articles of the REALTOR® Code of Ethics are in easy to read layman's language.  We call it StraightTalk . If you need a refresher on the Code, or if you've ever felt confused by it, have a look.
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